When you are building a website, you need to focus more on the user experience and not just what you want it to be. You might get a different feedback from what you held to be true about website features when you talk to the users. There has been a significant decrease in how attentive people are in the last 2 decades. The figure came down by 12 seconds. This is not something website designers should take lightly. You can influence the user to stay on the page in just about 8 seconds. Your value proposition has to be strong enough to make the users keep on reading the content. The chances that they will lose interest if you do not make your point in those 8 seconds are high. You ought to read on making the user experience great to your audience prior to designing your website. Start by making sure your value proposition is unique. Making a good impression on the first contact is crucial but there should be something to make the user want to stay. The value proposition is what helps the user make a decision to stay or leave. You need to let the visitor know how his or her problems can be solved by the products or even services you are offering. The specific benefits should be highlighted too and an explanation on why what you are offering is better than what the competitors have.
You need to do the best you can to declutter the website. If the website is very cluttered, it will hurt the eyes of the user. The brain does not process cluttered spaces well too. A simple move like adding white space between your paragraphs and also at the margins will increase its comprehension by twenty percent. Although a better layout will not see the website perform better, you will have satisfied users who are happy with the experience they are having on the site. The mood of the person visiting your page can be better or worse depending on the web design elements you have on the site. You need the visitors to notice an improvement in mood. You can generate more leads by simply adding a white space. If the reader only has to invest less energy in navigating the page, the user experience will be great.
Call-to-action buttons are very essential. Besides making your website attractive, this button is an invaluable feature. It is not just the people who are selling products or services who need it. It might be a call to sign up for the newsletters, download a certain ebook or just for a free trial.